Fitness Landscape Approach to Marketing:
Mapping Where Value Resides

It is often difficult to determine within a complex market where the greatest value resides, waiting to be extracted by companies with the marketing resources to go after them.  

inter-fas has developed a research and analysis methodology inspired by fitness landscapes, a scientific tool used to plot the evolution of populations of competing agents.  This proven tool has allowed our clients to rapidly assess complex markets, markets with multiple product groups and distribution channels, and determine where the best opportunities for extracting value reside within the market.  

We have successfully applied this tool to diverse industries and in both Europe and Asia.